25th February 2016

Big Bus Tours welcomes newest partner, FTSE100 company Merlin Entertainments plc.

Big Bus Tours, the largest global operator of premium open-top sightseeing tours, announces that Merlin Entertainments plc is making a strategic investment in Big Bus Tours to become a minority shareholder. This investment is made alongside a global commercial agreement which will see both businesses sell each other’s products.

Big Bus Tours and Merlin will work closely together to help each other’s businesses grow, as both appeal to similar customers: a Big Bus tour is one of the first activities that tourists do when visiting a new city, while Merlin has outstanding attractions that are visited by tourists from around the world. Together, Big Bus Tours and Merlin will cross-sell these experiences to each other’s customers, as well as develop new products, bundles and city passes that offer even better experiences and value. This is a global agreement, extending to many of the top cities around the world in which both Big Bus and Merlin are already present – including London, New York and Hong Kong – and that will enable further rapid global expansion for both businesses.

Pat Waterman, CEO of Big Bus Tours, comments: “I am delighted to announce our partnership with Merlin Entertainments. This investment is a natural progression from a long standing relationship in London which has extended to other cities in which we operate. The significant overlap in geographic footprint and creation of memorable customer experiences enables opportunities to cross-sell and promote tickets for both companies. Together, we will also be able to offer compelling new products to further delight our customers.”

The partnership will help make Big Bus Tours’ range of distribution channels more comprehensive and balanced. Waterman adds “Big Bus has been increasing its support across a number of sales channels and this agreement will only support those further”.

This news marks the first anniversary since Big Bus Tours was purchased by Exponent Private Equity; during this time the company has been involved in three major acquisitions and expanded their portfolio to include Chicago and Rome.

Media information:
Contact: Polly Beech
Tel: 020 7845 6359
Great cities. Great stories.